My goal: delight customers and deliver on business objectives

User Experience | Creative Direction | Brand Identity

Case Studies

illustration of a double-helix and other molecular elements communicating the concept of DNA or building blocks.

ETS Visual Standards

Transforming ETS Visual Standards enhanced brand clarity, authenticity, and accessibility. A universal framework for enduring recognition.

aspiration photo of a woman within a graphic layout of rays of color streaming diaganally.

ETS Brand Center

Learn how a centralized Brand Center transformed communication, ensuring consistency for 1,700+ users worldwide.

stylized illustration of two colleagues working together with a mobile device interface and a code panel layerered behind the device with an emblem indicating the system version.

Harmonic Design System

Revolutionizing design and development with a design system, ensuring consistency, innovation, and agility in a unified, scalable framework.

Portfolio

the top portion of the Anita chatbot instructing the user to 'choose one of the options to get started or type your question below'. Chip buttons follow below with options like My ETS account, registration and payments and orders.

Anita Chatbot User Interface (UI)

Enhancing the chatbot for seamless design, it was aligned with the new UI. The user-centric simplicity, reduced stress. And fostered focus on ETS products, from registration to prep.

the top portion of the test schedluling tool in mobile format displaying the first completed step and the second step for providing location and date range.

Test Scheduling Tool UI

Optimized ets.org's test scheduler for streamlined efficiency. Prioritized simplicity, minimized choices, and cut load times by approx. 20 seconds, meeting industry benchmarks.

the full interface of the ETS Inside page displaying the left column with quick links, alerts and events, and the right column displaying the main stories at the top and two more columns below displaying lower-level stories.

ETS Inside UI

Crafting user-friendly corporate news, we prioritized streamlined design. Notable features: a headliner carousel, quick access links, and visible alerts.

Motion Graphics

still of ETS inside logo rotated in perspective with color points steaming off to the background.

ETS Inside Stinger

Boosting ETS Inside corporate news, I designed a dynamic stinger with the app logo. Symbolizing information convergence, it depicts the flow of information.

still of intro showing text that reads 'Research-driven technology to advance your business, with the Ai logo shape containing a purple background and streams of color.

Ai Portfolio Intro

Elevating ETS's Ai Portfolio with a dynamic web hero. Artwork signifies global Ai impact, animated lines forming a sphere illustrate its powerful influence.

still of broken arch in Arches National Park with the Milky Way Galaxy in the background.

The Night Sky Short

Astrophotography in Arches National Park, Utah — breathtaking scenes, desert grandeur, and the Milky Way's cosmic beauty.